‘Getting ahead of the curve' helps build loyalty as members struggle with change From left, Barbara Byrd Keenan, Jim McGreevy, Leslie Sarasin and Bob Goldberg. Industry disruption should not be feared by association executives but instead seen as an opportunity to lead. That was the message of four prominent association chiefs at the CEO Update Live: Disruption Forum June 6 at The Willard InterContinental hotel in Washington, D.C. Nearly 90 association executives and others attended. The four discussed ending trade shows, launching journals, making tech investments and welcoming new industry players. "This is the new normal," said Barbara Byrd Keenan, CEO of The Endocrine… Read More